Maximizing Your Content: The Ultimate Repurposing Workflow

Creating fresh content every day can be exhausting. But here’s the secret: you don’t always need to start from scratch.

Repurposing content is the name of the game! One piece of content can fuel multiple platforms, saving you time while keeping your audience engaged. Let’s break it down, along with must-have tools that will help you throughout the way.

Step 1: The Long-Form Video

Your journey starts with a long-form video - think YouTube, longer reels, or even a webinar. This is your main event, packed with value, insights, and personality. Keep it engaging because it’s the foundation for everything that follows.

Tools to Use:

• Descript (for transcription & editing)

• CapCut (for easier editing)

• Adobe Premiere Pro (for more professional editing)

• OBS Studio (for recording webinars and screen shares)

Step 2: Chop It Up into Shorts 

Not everyone has time for a full-length video, so we turn it into bite-sized clips for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.

Take 3-5 key moments from your long-form video and format them into short, engaging videos (15-60 seconds). Add captions, trending sounds, and eye-catching hooks!

Tools to Use:

• CapCut (for easy mobile editing and captions)

• Tiktok Creative Center (for finding trending sounds or just scroll through your feed)

Step 3: Convert to Stories 

Stories are all about keeping it real and connecting with your audience on a deeper level!

Use short clips, behind-the-scenes footage, or quick takeaways from your video to create engaging Instagram, Facebook and Tiktok stories.

Pro Tip: Add polls or questions to boost engagement!

Tools to Use:

• Canva (for branded story templates)

• Unfold (for aesthetic layouts)

SEO Tip: Add location tags and relevant keywords to boost reach.

Step 4: Turn It into a Blog 

Your long-form video is already a goldmine of information - why not turn it into a blog post? There are still people that like to read instead of watching videos.

Transcribe the key points, add some structure, and optimize for SEO with keywords. Post it on your website, Medium or Substack to drive organic traffic.

Tools to Use:

• NeuronWriter (for keyword optimization)

• Google Keyword Planner (for SEO keyword research)
  

SEO Tip: Optimize your blog with targeted keywords, internal links, and a compelling meta description.

Step 5: Craft a LinkedIn Post 

LinkedIn loves valuable insights and personal experiences.

Summarize your blog into a concise LinkedIn post. Share key takeaways, insights, or personal reflections. Make it engaging with a strong hook and call-to-actio

Step 6: Send an Email to Your List 

Your email subscribers are your VIP audience - keep them in the loop!

Repurpose your content into a newsletter format with a short summary, key insights, and a CTA to watch the full video or read the blog.

Tools to Use:

• ConvertKit (for email marketing)

• Mailchimp (for automated email sequences)

• Flodesk (for beautifully designed emails)

Step 7: Create Pinterest Pins 

Pinterest is a search engine, not just a social platform - so use it to drive long-term traffic.

Design eye-catching pins linking to your blog or video. Create multiple pin designs for better reach.

Tools to Use:

• Canva (for pin designs)

• Tailwind (for scheduling pins)

• Pinterest Trends (to find what’s trending)
  

SEO Tip: Use keyword-rich descriptions and hashtags to boost your pin’s discoverability.

And BOOM! One piece of content = multiple platforms covered.

Instead of burning out trying to create new content every day, repurpose what you already have and maximize its reach!